For the first time in our history, with support from the independent Brands Council, Lirene was given the prestigious Superbrand award. This distinction means that Lirene is one of the strongest and most recognisable consumer brands in the Polish market.

Superbrands is a project whose main aim is to recognize the strongest brands in the Polish market. The Superbrands project was initiated by Superbrands Ltd. – a London-based global organisation operating in more than 80 countries on 4 continents for more than 14 years. The main objective of Superbrands is to promote strong brands in local markets and propagate the idea of "branding" by means of publishing albums that present a description of the success (case study) achieved by the strongest brands in the market. The award winners are the top elite. Being a member of this group distinguishes a brand, a company and its employees, therefore the title is one of the most important distinctions for a brand in western markets. In many countries, the Superbrand title is a significant choice criterion for consumers. It is possible thanks to the clear rules of nominating and awarding as well as to the competent work of the Brands Council (jury) comprising of leading representatives of business, marketing research institutes, advertising agencies and media.

Lirene has joined the group of Superbrands for the first time. We were recognised for our incredibly strong market position, high reputation and the substantial benefits it offers to consumers, which determine its competitive advantage over other brands.